The latest News and Media for European Flooring Group

Verona Floors

Why You Should Hire Certified Flooring Installation Services

Peace Of Mind
While it can be tempting to install your new flooring yourself or hire the cheapest handyman advertising their services, there’s no guarantee that the job will be done correctly. What’s more, DIY jobs and handyman services aren’t covered under warranty. This means if something goes wrong and your flooring wasn’t installed properly, you’re liable for the repair costs. In contrast, European Flooring’s certified installation service provides clients with a Lifetime Structural Warranty on their flooring project. Thus, choosing the cheapest option to install your flooring doesn’t always save you money long-term. Hiring a certified installer from European Flooring will give you the peace of mind that the job was done right the first time, and if any issues arise, your installation services are covered under our warranty commitment. Read more

Winter Care and Maintenance

Door mats

The winter season brings with it snow, slush, salt and other dirt, which are some of wood’s worst enemies. The trick is to keep the elements outdoors. Place door mats outside and rubber-backed rugs inside at every entrance of the house to prevent the accumulation of salt, sand or abrasive dust; ensure that the rugs are kept relatively dry and ready to absorb moisture.  Another suggestion is to have a visible designated place for wet shoes away from your hardwood floors; consider getting a boot tray to contain the mess. If you have pets, try to routinely deal with their wet paws before entering your home; train them to stop at the door and wait to be dried off. Another important item is to vacuum or sweep the floor a bit more frequently in the winter season, ideally with an antistatic mop or broom. Never use a wet mop on your hardwood floor, as it deteriorates the floors. Instead, get a floor care system specified for your floor and carefully follow the manufacturer’s maintenance instructions. We recommend Parquet Cleaner by Floor Service for our floors, which is bio-degradable and non-toxic.

Avant Garde – Engineered Wood Flooring

Avant Garde | April ‘14 |Vicky Blog

Engineered Hardwood…What Gives?


Your flooring is in many ways the hardest-working feature of your home. Not only must it look beautiful and complement your personal design style, but it must also withstand the demands you place upon it – whether children, pets, entertaining, or just day-to-day living. Today’s quality Engineered Hardwood offers an array of options to meet these demands with style and hard-working resilience – qualities making it a popular choice with today’s designers.

To learn more, I spoke with well known Interior Designer, Lana Lounsbury from Lana Lounsbury Interior Design in Victoria, to get the real scoop on Engineered Hardwood from a Designers Perspective.

1 | Lana, Tell us about your design business and the types of clients that you work with?

Our focus is residential and private office design and renovation. What both our residential and commercial clients have in common is that they want their spaces to reflect their personality. It’s not just about having a nice sofa, a new kitchen or an updated office, it’s creating an environment that feels just like you want it to feel and has the power to make others feel that way too. Design is a powerful tool!

2 | How do you remain current with the most cutting-edge products, services, and new design trends?

We keep up-to-date with design industry products and innovations in numerous ways, from something as simple as design blogs and magazine subscriptions to having trusted professionals in niche markets keep us updated about their unique fields.

We also attend continuing education seminars to keep our certifications and our knowledge up to date. It’s important to know not only what’s going on in each field, but to understand the impact for our climate, homes and market. What works in Dubai isn’t always going to work in BC!

Our clients appreciate our comprehensive knowledge of products, trends and services and our ability to cut through the nonsense for them. It’s a valuable service we offer to be able to say, “This, this and this are all available and we would use THIS for these three reasons.”

Lounsbury Interiors3 | What characteristics are most people are seeking in an Engineered Hardwood Floor?

A semi-casual look, natural oiled finish, easy care, wide width and mid-tone colour are the most popular floors right now.

4 | Are there myths out there about Engineered Hardwood you’ve been able to dispel for clients?

There can be a misconception that Engineered Hardwood doesn’t offer the same quality as traditional hardwood. In fact, much of the quality of an Engineered Hardwood is in the core as well as the top layer of wood. Those two factors combine to make a floor plank longer, more dent-resistant and wider than its solid counterpart could ever be without warping or twisting. The smoked oak engineered floor in our design studio has been installed for nearly seven years (glued down to concrete), and despite south-facing windows, two dogs and designers in stilettos it still looks brand new.

5 | What are you looking forward to seeing more of in Engineered Hardwood in 2014?

First, sustainable forest harvesting. People are becoming more aware of where cheap $5/sq. ft. wood products are coming from and don’t want that. Sustainable European forest products used to cost $20/sq. ft. or more but now the many North American co-operatives have brought the price way down and awareness way up.

Second, rustic and natural oiled finishes are fantastic. I love these types of finishes because they are so easy-care and lifestyle-friendly. No one wants to “dust” their floors or worry about dings and scratches.

“As the Architect and Design Expert for European Flooring Victoria, I enjoy working with talented Designer’s such as Lana Lounsbury. My clients range from Vancouver Island to Whistler and Beyond, and my new blog, “Avant Garde” will be featuring monthly design related features”- Vicky Marieacher.

Thank You to Lana Lounsbury Interiors for your contribution to European Flooring’s April 2014 Blog.

To learn more about European Flooring’s exclusive lines of Engineered Hardwood Flooring visit our Award Winning Showroom at:


European Flooring Group – Victoria

2960b Jutland Road

Victoria, B.C. V8T 5K2


A Consultative Approach

a-consultative-approachGood customer service is taking care of the client’s needs in a professional, courteous and knowledgeable manner so that they are happy and satisfied with the floor buying experience. This means starting from the beginning by asking questions, listening to the customer and identifying their needs. We try to educate the client on the differences between the different hardwood flooring options and show the customer the benefits of using our products. This way we can suggest, and hopefully provide them with, the best flooring solution for their project.

Buying a floor is typically not a quick, five-minute process and in some cases can be an overwhelming experience for the client so we try to take a consultative approach to assist them with their decision. Because of that, it’s essential that a client budget the time necessary to discuss their project and review the best options.

Choosing a floor is an important decision in any renovation or new construction since it is the foundation of the job and cannot be easily changed afterwards. Therefore, it is in the client’s interest to allow time to discuss the details of their project and examine the pros and cons of different hardwood floor options. A little extra time spent choosing the right product can pay huge dividends in the look and performance of the floor for many years to come.

European Flooring Toronto Showroom NOW OPEN

european-flooring-toronto-showroom-now-openEuropean Flooring is happy to announce our Toronto location is now open. After undergoing some renovations, our designer showroom at 920 Yonge Street is open to the public once again.

We invite you to come visit us and experience the European difference. look forward to meeting you and working with you on your flooring project.


The European Flooring Team

European Flooring to Exhibit at IIDEX NeoCon 2013


European Flooring is proud to officially announce it will be exhibiting again this year at IIDEX NEOCon Canada in Toronto. The 2013 edition of the show takes place on September 26th and 27th, 2013 at the Direct Energy Centre.

We invite you to visit our island booth 1015 on the first main cross aisle near the “Hospitality” and “Workplace Design” expo sections at the show. European Flooring will be showcasing our European made lines of customizable, engineered, wide plank hardwood flooring. These products feature a variety of surface treatments such as smoked, brushed, planed and bandsawn.

We hope to see you there.


European Flooring Wins 3 CARE Awards!

european-flooring-wins-3-care-awardEuropean Flooring is proud to officially announce it will be exhibiting again this year at IIDEX NEOCon Canada in Toronto. The 2013 edition of the show takes place on September 26th and 27th, 2013 at the Direct Energy Centre.

We invite you to visit our island booth 1015 on the first main cross aisle near the “Hospitality” and “Workplace Design” expo sections at the show. European Flooring will be showcasing our European made lines of customizable, engineered, wide plank hardwood flooring. These products feature a variety of surface treatments such as smoked, brushed, planed and bandsawn.

We hope to see you there.

European Flooring to Participate in Buildex Vancouver 2012

european-flooring-to-participate-in-buildex-vancouver-2012European Flooring Group is proud to be exhibiting in the 2012 BUILDEX Show inVancouver, and we hope that you will join us!

BUILDEX Vancouver is one of Canada’s largest tradeshows and conferences, welcoming over 13,000 design, construction and real estate management professionals each year. Over 600 exhibits and more than 50 educational seminars impact THREE distinct professional markets, all under one roof:

  • Interior design and architecture
  • Property and real estate management
  • Construction and renovation

We invite you to join us on February 8 & 9, 2012 at the Vancouver Convention Centre West to enjoy two days of product launches, problem-solving, education and the year’s best networking opportunity!

Make it a priority to stop by booth #1005 and check out European Flooring’s distinct collection of stunning Wide Plank Flooring, manufacturedin Europe.

Tradeshow badges to enter Buildex 2012 are FREE, and you may register here:

We can’t wait to meet you in person at the show!



European Flooring shows off new line at IDS West 2012

european-flooring-shows-off-new-line-at-ids-west-2012Launched in 2004, the Interior Design Show West (IDSwest) is the west coast’s only premium platform for contemporary residential design. Over three-and-a-half days in late September, IDSwest transforms the Vancouver Convention Centre into a mecca for design, showcasing the newest and most exciting local, Canadian and international furnishings, fixtures and accessories for home design. An audience of design-savvy consumers and industry professionals participate in a celebration of design, art and architecture, through interactive displays, feature highlights and international keynote presenters.

2012 marks the 8th annual IDSwest event, and continues to inspire attendees with the best in interior design from Vancouver, North America, and the world; often one in the same.

Visit European Flooring Group at Island #700 to view the latest collection of European Flooring and Design trends fresh out of Europe.

“We are really excited to introduce our new ‘Global Collection’ of Hardwood Flooring at IDS West 2012.

The Global Collection features extraordinary tones of Parisian style warm greys and comforting, earthly browns that are found exclusively at European Flooring.

Our extra wide, extra long planks are enhanced with a special brushing and smoking technique that is a must see for 2012 Design Trends, Worldwide”- says Zech Inkster, Manager for European Flooring.

To find out more about IDS West 2012, including how to get FREE passes to the show, visit or stop by our Victoria Showroom located at 2960B Jutland Road, Victoria, BC.

Can’t make the show? Stop by one of our European Flooring Showroom’s and ask about our exclusive “Global Collection’ of Engineered Hardwood Flooring.

Introducing the Global Collection by Verona Floors

introducing-the-global-collection-by-verona-floorsExtraordinary tones of warm grays and earthly browns are just some of the unique new colours the Global Collection has to offer! These decors are inspired by the latest European colour and design trends. Found exclusively at European Flooring, the Global Collection features extra wide, extra long planks enhanced with brushing and smoking techniques that make these natural colours looksupernatural!

Finished with biodegradable, natural oils you’ll be glad to know these engineered hardwood floors are friendly to the environment, to your home and to you. Their stains are solvent free and pass the highest standards for low formaldehyde emissions and off gassing; this means a healthier living environment for everyone.

The Global Collection consists of a sandable 4 mm European white oak top layer with a multi-layer birch support. The use of Baltic birch, combined with precise milling and special drying techniques, increases the structural stability of the floor. As a result, this product can be installed over radiant in-floor heating systems, over concrete sub-floors and below grade.