Welcome to the “European Flooring” Difference

At European Flooring we believe in providing exceptional wood floors that capture the beauty and essence of nature while providing designer solutions for your flooring needs. Our collections are truly furniture for your floors.

Our Custom Hardwood Engineered Flooring Toronto and Victoria

Our Mission

At European Flooring Group we believe that extraordinary flooring is the foundation of dynamic designs and functional spaces.

Our mission is to be the Canadian flooring industry leader in premium engineered hardwood flooring by establishing strong relationships with our customers, and by offering extraordinary products and service. We provide full service from project cost estimation to complete flooring installation. Our staff is courteous and professional and we work hard to satisfy every customer’s needs.

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  • Terra

    The Terra collection is a design inspired line of fashionable, engineered, wide plank hardwood floors. With style and value as the driving principles behind the line, Terra employs a three layer engineered technology that provides product stability and versatility for installation.

  • Atelier

    Atelier Collection floors fulfill all the expectations of a natural wooden floor. Having a great respect for wood and the for the environment, Atelier Collection woods come from sustainable forests and great care is taken to ensure the most ecologically friendly finishes and adhesives are used in the production process.

  • Soho

    Soho is an engineered hardwood collection that blends a range of domestic and exotic natural woods with advanced technology to deliver floors with beauty and stability.

Privacy Policy

European Flooring Group is committed to respecting the privacy of individuals and recognizes a need for the appropriate management and protection of any personal information that you provide to us. We are the sole owners of the information collected on this site. We only have access to collect information that you voluntarily give us via email or any other direct contact. We will use your information to respond to your inquiry. This information will not be sold or shared with any third party organizations.

Unless specifically requested otherwise, we may contact you via email in the future with information about the care and maintenance of wood flooring, specials, new products and services or newsletters.

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Custom Hardwood Flooring Collection Victoria Toronto

Premium & Custom Hardwood Flooring from Europe, available in Toronto

At European Flooring we believe that extraordinary flooring is the foundation of dynamic designs and functional spaces. The floor is the foundation of your decor, the design element that flows through every space. This is one of the reasons we offer a wide range of woods in different product widths and surface finishes so there is a product for every decor.

As the foundation of your space, we also believe it is important that you select the right hardwood floor for your project. Our philosophy is that “One size does not fit all”. We know each customer has their own preferences and each project has its own special requirements. We also know that there is a floor that can satisfy each project. That is why we take the time to ask questions and learn about each project so that we can work with our customers to find the most appropriate floor to fit your application and meet your needs.

Our staff is courteous and professional and we strive to provide the best customer service in the industry. We have a dedicated sales team that works hard to satisfy every customer’s needs. Our sales representatives can work with you directly or can meet with your designer, architect, builder and/or contractor to ensure your job is done correctly.

Remember, not only should your floor look extraordinarily good, it should perform extraordinarily well too.

Here at European Flooring, we are firm believers that everything needs to be built from the ground up, and that a strong foundation will go a long way in creating a dynamic that will end with spectacular results. The custom hardwood flooring that we provide to our valued customers stems from the same philosophy—to give our clients the best possible foundation from which to build upon. European hardwood is the ultimate luxury in flooring; it is at once timeless yet contemporary, perfectly fit for a modern home yet evokes classical exuberance. The design sensibilities encapsulated within the floor of any home is the foundation of all the other design elements within the household. Thus, flooring plays a vital role in bringing all the design elements together in a cohesiveness fashion—making the selection of wood flooring one of the most important decisions for any home.

Custom European Hardwood Flooring Canada

Luckily, European Flooring Group is here to help. One of the main goals of our company is to provide the utmost in quality product and service to our customers—we believe that the trusting relationship we are able to build with our clients is what allows our company to grow. We strive to learn something new from every client, and take that learning experience and turn it into an improvement for the future. Without providing our customers with the highest quality products we can attain while catering to each customer’s individual needs, our company would become stagnant and suffer as a result.

One of our proudest achievements as a company is our ability to bring the very best custom flooring in the world to our customers. Our team works hard with our European partners to ensure that we provide the finest quality wood flooring available to our customers; we carry only the highest quality hardwoods on the market, giving our customers some incredible options to choose from. We understand that our clients expect the very best from us—and nothing less. We are pleased to say that we have kept our promise in delivering only the best Europe has to offer. As a result, our selection contains the finest customized flooring in Toronto.

Our years of experience in the wood flooring industry has taught us that there is not one single solution that fits all—that is, all our customers will have different individual needs and desires that need to be treated with the utmost respect. As such, we take great pride in being to accommodate our customers’ needs in order to find the perfect fit for their homes. We do not see the differences between every single one of our clients as some kind of burden—quite the opposite, actually. Our team sees each project as a unique challenge that allows us to work with our clients—to explore creative possibilities and solutions not as separate entities, but as a team. We are deeply appreciative of this communicative process, as only through this process can we build a strong and trusting relationship with our clients.

We believe that wood flooring at its very best should reflect the beauty and essence of nature, while providing a functional solution to flooring that perfectly combines style and functionality. Here at European Flooring, we are committed to reaching this ideal through our quality products and service. Contact European Flooring for the finest custom hardwood flooring in Toronto today—and experience the European difference.

Why Choose Engineered Flooring?

Since they appeared on the scene as early as the 1960’s, engineered wood floors have significantly evolved and improved in appearance and performance over the years. What distinguishes engineered flooring from its hardwood counterpart is that beneath the wood veneer skin are in fact, thin wood layers that are glued together to make a plywood sandwich. This means this wood flooring is in fact 100% natural wood product and looks like solid hardwood. However, because they are engineered and constructed in a specific way, they hold many benefits that traditional solid hardwood does not.

For instance, engineered flooring is actually designed and constructed to provide improved stability and resistance to moisture or heat. This durable of flooring has minimal movement and maintains superb dimensional stability throughout humidity fluctuations. However, homeowners should remember that surface wear ultimately depends on the flooring finish and not on whether your floor is solid or engineered. The composition of the wood floors of this type usually looks like 3-12 multiple layers of plywood that are cross layered, glued, and pressed together. The inner core layers are generally built with either a hardwood and/or soft plywood type of material, which incorporates the tongue and groove system. The topmost layer is thickest and is the beautiful hardwood veneer wear layer that is visible to the eye when installed. This layer is glued and pressed on the top surface of the core. This type of wood flooring is a better choice for use in damp basements or in regions of the world that have higher relative humidity levels. Also, engineered flooring should be considered in summer homes where the heat is turned lower when no one is there.

Did you know purchasing engineered flooring could help conserve our forests? Since manufacturing this flooring does not waste valuable prized wood below its wear layer, for every 1 sq foot of ¾ inch thick solid wood flooring manufactured, you can manufacture approximately 4 times that amount into engineered wood flooring.

Engineered flooring is a great choice for the homeowner who enjoys options. These floors are available in dozens of wood species and can be customized with new surface effects, such as hand scraped, for a timeworn patina. The perfect balance struck between technology and aesthetic, this wood flooring can make any home renovation vision come to life, whether it’s a 1920 foursquare or a ‘70’s raised ranch.

Convenience and versatility are also virtues of this flooring. Most can be used where solid hardwood cannot be applied, such as basements or directly over concrete slabs. They can be subjected to a variety of installation techniques; for instance, they can be nailed down, stapled or glued, or floated over a wide variety of subfloors, including some types of existing flooring. These can be ceramic tiles and vinyl flooring, provided these floorings are tightly secured to the subfloor, and clean, flat and dry. Further, budget conscious homeowners can install the boards themselves more easily, saving money on professional installation and most projects can be completed over a weekend—allowing you to enjoy the beautiful results faster and without the expense.

Since the look and feel of solid versus this type of flooring is virtually identical, the decision on which one to install should be a question of cost, climactic factors and other practical considerations.